About Us

Talent & Brands was founded by Raf McDonnell in 2018 as a celebrity partnerships agency , brokering celebrity endorsements for brands and celebrities from the likes or Rita Ora and Amanda Holden to Louis Tomlinson and Professor Green with brands including Coca-Cola, Amazon and Specsavers.

In 2021 we started the Talent Management side of the business and represent a roster of social content creator talent across a variety of different categories from beauty and lifestyle to business and comedy.

Raf McDonnell has over 20 years of experience working with the biggest names in the music and entertainment industry and some of the biggest global brands. He started his career working in FMCG brands with senior sales and marketing roles at Fosters Beer, Walkers Crisps and Coca-Cola. He then moved into the Entertainment Industry as Senior Vice President at leading Record Label - EMI Music, where he led the brand partnerships and music licensing teams in Europe developing opportunities for their roster of leading music artists, including Robbie Williams, Kylie Minogue, Gorillaz, Coldplay and Tinie Tempah.

Raf then joined CAA (Creative Artists Agency), the world’s leading talent agency, to lead sponsorships and endorsements for the world's leading roster of music and entertainment artists, developing brand campaigns for One Direction, Kylie Minogue, Carrie Underwood, NE-YO, Ariana Grande and more.

Prior to founding Talent & Brands, Raf was Head of Partnerships for Amazon Tickets, where he brokered deals with venues and rights holders in the music and entertainment space.

In 2023 Talent & Brands became part of the Atomic London group of companies