Over 20 years experience working with some of the most famous names in the music and entertainment industry and the biggest global brands
Representing some of the best talent in the music and entertainment industry for Brand Partnership and Endorsement opportunities
Louisa Johnson & USA PRO
We have worked with many of the biggest names in the music and entertainment industry, developing brand opportunities for them, including Licensing, PR, Advertising and Promotional campaigns
We are also the Commercial Brand Agents for many famous faces in the world of music and entertainment, representing them for brand partnership opportunities
We have many years of experience working with some of the biggest global brands, and responsibility for developing their music and entertainment strategies and activations
We have experience of working on major Talent and Brand campaigns with the likes of Coca-Cola, MasterCard, Samsung, Vodafone, Lipsy, Specsavers, Puma, Microsoft, VW, Smirnoff and many other local and global brands.
Below are some of the recent brands that we have worked with:
Founded by Rafael (Raf) McDonnell, who has over 20 years of experience working with the biggest names in the music and entertainment industry and some of the biggest global brands.
Raf started his career working in FMCG brands with senior sales and marketing roles at Fosters Beer, Walkers Crisps and Coca-Cola. He then moved into the Entertainment Industry as Senior Vice President at leading Record Label - EMI Music.
At EMI he led the brand partnerships and music licensing teams in Europe developing opportunities for their roster of leading music artists, including Robbie Williams, Kylie Minogue, Gorillaz, Coldplay and Tinie Tempah.
Raf then joined CAA (Creative Artists Agency), the world’s leading talent agency, to lead sponsorships and endorsements for the world's leading roster of music and entertainment artists, developing brand campaigns for One Direction, Kylie Minogue, Carrie Underwood, NE-YO, Ariana Grande and more.